By Tom Taylor Red Bull doesn’t do anything by halves. When the energy drink manufacturer decided to get into Formula 1 it didn’t buy just one team, it bought two. The company owns or sponsors four professional soccer teams, including the New York Red Bulls, and runs a...
By Nicki Jhabvala The NFL is all in. Digital playbooks. GPS technology. Even virtual reality training. The league that took more than a decade to fully accept instant replay is embracing and promoting new technology. Many trainers and conditioning coaches have, too....
By Will Schmidt At the intersection of sports and technology we see a lot of wearables, partly because it’s a hot trend right now and partly because there’s a lot of room for new innovations. Look no further than Pulse Play and ShotTracker. I want to encourage you,...
By David Cloninger Sports medicine has come a long way from “Ice it, heat it, drink a Gatorade.” “Things are ever-evolving,” South Carolina associate athletics director for sports medicine John Kasik said. “It’s what we’re here for.” A new technology titled...
We’re proud to announce the formation of our advisory board, which includes top leaders in the fields of professional sports and finance. Join us in welcoming Carl Peterson, Brad Busse, and Scott Nycum to the MuscleSound team! Carl Peterson, Chairman of USA Football...
